A disclaimer provides some basic protection against litigation. So what should you include in your disclaimer and is there anything else that you shouldn't forget? Purpose A disclaimer is there to protect you against litigation. Sure, most people won't read them at all - but if you place one at the beginning of your product as a sign of making the effort to get the reader to read it then you have at least proved that you did your best in this regard. A disclaimer is not a 100% watertight legal protection against litigation but it does offer some protection and seeing that it takes barely a few minutes to write, it is a no-brainer when it comes to deciding whether to add one or not. What Should It Include? A disclaimer is basically a list of written terms and conditions for using your product. Normally the main point of a disclaimer is to announce that your liability is limited and that you are not responsible for the actions of the reader. It is also worth adding some specifics related to your product. For example, if you have a health product then you should add something like "This report does not constitute medical advice. We advise you to consult your doctor on all health matters". Or if you were publishing a forex guide then you should additionally include a statement like "We do not guarantee any results or performance". Legal Advice Any disclaimer should be checked by a lawyer. The reality for many newcomers to product creation is that they simply cannot afford one. In this case, I would just check out other disclaimers and emulate them to make your own. Cover all bases and more if in doubt - it is always better to write too much than too little in a disclaimer. Others You should add the disclaimer not just to your product but also in the terms and conditions on your website. Additionally, your site should also feature a "Privacy Policy". This makes clear what the use is (if any) of the visitor's private/personal information. Having such a policy gives you greater credibility in the eyes of the visitor and makes it more likely that you will get a sale. Get your free ebook: "51 Product Creation Tips" here: http://www.ProductCreationGlory.com
Sunday, March 22, 2009
Why Every Product You Make Must Include a Disclaimer
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